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	<title>Phorm</title>
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		<title>Phorm must be opt-in only !</title>
		<link>http://www.ngrhodes.co.uk/article-152-phorm-must-be-opt-in-only</link>
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		<description>Good news at last. &quot; The Information Commissioner's Office (ICO) has issued a major revision to its statement on Phorm, insisting that the ad tracking system must be deployed on an opt-in basis to comply with the law. &quot; From http://www.theregister.co.uk/2008/04/09/ico_phorm_tougher/

Statement by the IOC: &quot; Even if Phorm is not processing personal data, the ISP undertaking the profiling may be to the extent that it uses IP addresses in that profiling and is able to link its customers to an IP address although this may not be its intention.

    To the extent that personal data is processed that processing must be fair and lawful in order to comply with the First Principle of the DPA.

    Regulation 7 of PECR will require the ISP to get the consent of users to the use of their traffic data for any value added services. This strongly supports the view that Phorm products will have to operate on an opt in basis to use traffic data as part of the process of returning relevant targeted marketing to internet users. &quot;  ... more </description>
		<dc:creator>N1ckR</dc:creator>
		<category>Blog</category>
		<pubDate>Wed, 09 Apr 2008 14:55:04 GMT</pubDate>
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		<title>The Guardian ditches Phorm</title>
		<link>http://www.ngrhodes.co.uk/article-147-the-guardian-ditches-phorm</link>
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		<description> &quot; UK liberal's newspaper of choice has now decided it does not want to be associated with Phorm. &quot; From http://www.theregister.co.uk/2008/03/26/guardian_phorm_uturn/ &quot; The withdrawl of the UK's most popular newspaper website* from its publisher network is a massive blow for Phorm and its investors, already bloodied by ferocious public opposition to involvement by BT, Virgin Media and Carphone Warehouse. &quot; Well that is good news. Just need Virgin (my ISP) and the others to follow</description>
		<dc:creator>NickR</dc:creator>
		<category>Blog</category>
		<pubDate>Wed, 26 Mar 2008 12:36:00 GMT</pubDate>
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		<title>Phorm is Illegal</title>
		<link>http://www.ngrhodes.co.uk/article-145-phorm-is-illegal</link>
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		<description>It has come to my attention that my ISP Virgin media will be participating in the phorm spying (IMHO) service.

Not only has BT admitted to illegally trialling phorm, but government advisers has announced &quot;Phorm is illegal&quot;, which in my expert opinion (as a Web Developer) I whole heartedly agree with.

Badphorm is a good little site with info about the issue.

There is some good commentary on slashdot: Some notes from the Phorm sales pitch and also a huge thread on the cable forum (best to skip to last page as over 90 pages long): Virgin ... more </description>
		<dc:creator>NickR</dc:creator>
		<category>Blog</category>
		<pubDate>Tue, 18 Mar 2008 13:28:32 GMT</pubDate>
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